30 million targeted display and video ads served with the launch of Kayo Sports
Accordant designed and developed a complex data ecosystem to deliver 2500 personalised campaigns and 30 user journeys and email campaigns across all devices and touch points using the Adobe Experience Cloud.
What they say
Accordant have enabled us to come to market in the most efficient and innovative way possible, we simply could not have done it without the partnership we have.
Carly Loder, Chief Marketing Officer, Kayo Sports
Charles Sturt University's cost per acquisition decreased by 30% with optimised paid and owned CX strategy
Accordant restructured Charles Sturt's paid media spend, allowing a broader cross channel marketing strategy integration that included owned media targeting and re-targeting utilising Adobe Target.
What they say
Accordant's thorough understanding of the constantly changing digital environment resulted in very impressive results for our mid-year recruitment campaign."
Jennifer Galloway, Senior Marketing Manager, Charles Sturt University
Increase of 20% in online customer application completions for nabtrade
Accordant worked with nabtrade to encourage acquisition through leveraging an integration across Adobe solutions to focus on customers effectively and efficiently.
What they say
We knew where we wanted to get to, and we knew that there was a lot of opportunity with Adobe's technology to drive digital optimisation. We also knew that as a small standalone business unit, we were never going to have all of the expertise to do it ourselves.
Arianne Miller, Head of Customer Strategy and Engagement, nabtrade
40% increase in online registrations for Western Sydney University
Accordant and WSU's data-driven personalisation campaign was designed to deliver relevant messaging based on prospective student searches and onsite behaviour.
What they say
Accordant are highly regarded for their strategic rigour, digital marketing capabilities, cross-industry knowledge and impressive outcomes focussed, can-do attitude.
Michael Burgess, Chief Student Experience Officer
