Australia's leading data driven customer experience and personalisation agency. We combine analytics, data management and conversion optimisation across paid and owned media increasing customer satisfaction and return on investment.

 

Accordant Services

  • Customer Experience
    & Personalisation
    Customer Experience & Personalisation

    Deliver the right experiences to the right person at the right time using data driven personalisation techniques.

  • Website & Mobile
    Content Targeting
    Website & Mobile
    Content Targeting

    Deliver relevant and consistent targeted experiences across desktop and mobile based on intent, behavioural and environmental data.

  • Conversion Rate
    Optimisation
    Conversion Rate
    Optimisation

    Move prospects through conversion funnels, maximise conversion, revenue and return on investment.

  • Analytics & Reporting
    Insights
    Analytics & Reporting
    Insights

    Understand audiences, build segments and identify actionable opportunities for improved visitor engagement.

  • Data Management
    & Centralisation
    Data Management
    & Centralisation

    Connect first party, second party and third-party data to create unified user profiles and segments.

  • Segmentation &
    Profiling Strategy
    Segmentation &
    Profiling Strategy

    Unify cross-device user profiles and create real-time segments to drive relevant cross channel communications.

  • Tag Management &
    Data Layer Utilisation
    Tag Management &
    Data Layer Utilisation

    Deploy site tags and code updates in real time providing speed to market and reduced implementation overhead.

About Accordant

Accordant improve customer acquisition, conversion rates and retention accelerating return on investment and customer satisfaction by delivering targeted and personalised customer experiences across paid and owned media.

As a full service digital agency leveraging data and technology we provide digital optimisation and personalisation services. With a talented team led by some of Australia’s most experienced optimisation experts we help brands achieve more with their digital marketing.

Co-founded by Stephen Knowles and Scott King as a certified business solutions partner of Adobe, Accordant help brands create value from their technology investment by engaging more effectively with their prospects and customers.

As part of Dentsu Aegis Network, Accordant partner with Isobar and WiTH Collective to provide Australia's most innovative range of digital solutions including creative, transformation and personalisation.

Bringing together Australia’s top digital marketing optimisation experts and an experienced operational team, we enable brands to quickly and effectively build organisational capability and maximise digital marketing effectiveness and return.
Media Spend Return Optimised Performance

Paid Media Optimisation

Maximise performance across search, display and social

15% average performance increases maximising media spend, engagement and return. Target customer segments via search, display and social media and deliver a relevant and consistent message.

Team

  • Steve Knowles

    C.E.O. & Co-founder

    Stephen has played key roles in developing some of Australia's foremost digital businesses including Adobe, Downstream Marketing and eBay.

    As part of the original management team of eBay Australia, Stephen led the category management and internet marketing functions, assisting in building the largest e-commerce player in Australia.

    As CEO and founder of Downstream Marketing, Stephen was responsible for building Australia's largest digital performance media agency. Developing organisational strategy, leading the team and delivering to clients’ goals, Stephen oversaw the business from inception to the acquisition of the business by Efficient Frontier and Adobe.

    Most recently, as Head of Digital Marketing for Adobe ANZ, Stephen oversaw the successful integration of Downstream Marketing into the Adobe operations.

    Stephen has a Bachelors of Economics degree from Nottingham University and lives in Sydney with his wife and two daughters.

  • Scott King

    C.O.O. & Co-founder

    An award winning digital specialist with over fifteen years experience providing digital transformation, disruption and optimisation work for industry pioneers such as Adobe, Sony and Skype.

    Before co-founding Accordant, Scott established conversion rate optimisation, on-site optimisation and personalisation practices for Adobe's Asia Pacific region.

    Prior to Adobe, Scott worked with some of the most trafficked web sites and brands such as Skype's Peer-to-Peer backend platform Kazaa, Sony’s Playstation division, Havas Digital’s range of premier advertising clientele, APACs premier online video provider, Viocorp and one of the regions first EDM communication platforms, Premiere Global Services.

    Scott is a specialist across Google and Adobe Marketing Cloud technology holding certifications in Adobe Target, Audience Manager, Analytics, Media Optimizer and Business Analysis, Strategy and Google Analytics. Recently, Scott was one of the first people to attain a Digital Marketing Executive certification from the University of Technology, Sydney.

  • Huw Griffiths

    Director of Client Services

    Huw has spent many years as a leading digital marketing professional, his expertise centers around digital advertising strategy, campaign planning and execution delivery across a range of digital media.

    As an Account Director at Adobe, Huw has been responsible for maximising media impact for Australia's premier companies. He now turn's his experience toward optimising onsite conversion funnels and maximising revenue impact.

  • Puneet Srivastava

    Senior Solution Architect

    Puneet provides specialisation and solution architecture across data management, experience delivery and marketing integration for Adobe Audience Manager, Target, Analytics and Core Services.

    Before joining Accordant Puneet drove success and provided specialist support across Adobe's Marketing Cloud solutions for many of Australia's, India's and Europe's premier companies as Adobe's Senior Business Consultant. In addition he leverages nine years of I.T. experience spanning digital marketing, analytics, website optimisation, data warehousing and business intelligence domains.

  • Clea Baker

    Digital Account Director

    At Accordant, Clea leverages her years of specialisation across SEM, Display and Social channels and extensive experience in the Paid media space from her previous role as Digital Marketing Account Manager at Adobe.

    Clea holds a Masters in International Management (CEMS), Economics and Business (Distinction) and Bachelor of Arts Languages (Distinction) from the University of Sydney and has worked with many of Australasia's premiere companies across the Financial Services, Travel, Retail and Insurance industries.

  • Daniel Poirrier

    Optimisation Manager

    Daniel spent three years at Maxymiser’s London branch where he lead personalisation and cross-channel conversion optimisation for some of the U.K.’s most well respected brands.

    Daniel now specialises in optimisation strategy and campaign management across the Adobe Target platform at Accordant, leveraging customer data to dramatically boost engagement and revenue while also driving long-term business value through extensive A/B and multivariate testing, segmentation and behavioural targeting.

  • Lawrence Tranter

    Senior Campaign Dev. Specialist

    Lawrence is a multi-skilled development engineer who has held positions at Optus, UltraData and range of specialist development agencies.

    Lawrence now specialises in turnings 1's and 0's into dynamic digital expereinces that boost engagement and revenue while also driving long-term business value through extensive A/B and multivariate testing, segmentation and behavioural targeting.

  • Evan Rollins

    Data Science Manager

    Evan has a data science background with experience in applying innovative data analysis solutions, experienced in modeling customer behaviour, evaluation and effectively communicating technical knowledge to clients.

    Holding a Bachelor of Science in Psychology and Master of Applied Statistics, Evans background in data science has helped develop predictive models for consumer satisfaction and care outcomes in the health sector. He now applies advanced analytics, data modeling and business intelligence capabilities to a vast array of projects for Accordant clientele.

  • Meredith Miller

    Optimisation Manager

    Before joining Accordant Meredith ran marketing campaigns for PayPal in the U.S. then moved to Sydney to develop the Australian Rugby Unions Social Media programs.

    Meredith is passionate about creating great digital user experiences and utilises her extensive background in marketing communications, public relations, design and new media. Meredith also holds a degree in Public Relations and Psychology from Boston University which she leverages to create enhanced onsite communications and understanding user behaviour.

  • Nikki Gustafson

    Optimisation Manager

    Nikki is an experienced Market Research Analyst with a Psychology degree which she applies to optimising user experiences and digital performance.

    Nikki has developed strategic analysis based on large scale market research to better understand user behaviour for several of America's largest businesses. Complementing her analysis work Nikki utilises her Psychology and B.A. degree to improve conversion rates across paid and owned media.

  • Suzanne Hurford

    Optimisation Executive

    Suzanne holds a Masters in Digital Marketing and Communication and vast experience as Social Media Account Executive and Community Manager.

    Previously based out of Italy Suazanne returns to Australian shores to guarantee business success across paid and owned media at Accordant. Suzanne also holds a bachelor in International Studies and speaks several languages including English, Italian, Spanish, French, not to mention the dialect of Digital Communications.

  • Camille Leclère

    Optimisation Manager

    Camille utilises a Master of Business Administration and a Bachelors in Business Engineering to understand business objectives and goals and translates them into strategic digital objectives for clients.

    Camille then works closely with clients to deliver measured success against those objectives. Originally from Belgium where she worked for several retail businesses and Belgium's leading postal service company in the digital marketing space, from mobile marketing to web-to-store integration work Camille come with strong experience in the innovation space.

  • Maria Aagaard

    Optimisation Executive

    Coming from Whybin/TBWA Maria has worked on digital and social media strategies for MasterCard, Chobani and David Jones to mention a few. She has furthermore previously worked as Strategy Planner for creative agency New Republique, and has a strong background in delivering online experiences that excel.

    Maria also holds Master of Arts (MA) in Communication Management from University of Technology Sydney and a Bachelor of Science (BSc) from Copenhagen Business School in Denmark, where she spent most of her time before moving to Australia in 2013.

  • Holly Lincoln

    Digital Planner

    Holly comes with a wealth of Digital Marketing experience and holds a Certificate in Digital Marketing, Digital Communication and Media/Multimedia and a Bachelor of Applied Science (B.A.Sc.) with Distinction from UNSW, majoring in Physics and French.

    Working previously as an Advertising Coordinator for NewsCorp’s commuter newspaper mX, a Performance Improvement Consultant at Ernst & Young and a Digital Marketing and Customer Service Coordinator for I Quit Sugar, Holly now leads client success for a range of services.

  • Ben Rogers

    Campaign Developer

    With a Diploma of Software Development and years of development experience across a broad range of technologies and industries Ben is an experienced and multi-skilled developer.

    Having worked on varied front and back end development projects for several years and has studied many facets of web application development. In a previous life Ben was a highly skilled chef and uses his experience in this environment to multi-task, deliver under pressure and also cook up a mean team BBQ. Ben now focuses on developing highly personalised and targeted experiences and creating bespoke technical implementations.

  • Harshil Shah

    Analytics Manager

    Coming from Adobe, Harshil is an Analytics specialist, most recently supporting many of Adobe's most complex Analytics implementations and is an Adobe Certified Expert - Reports and Analytics.

    Harshil is well versed in many digital marketing and analytics disciplines and technologies. He has been drawing business insights from data for many years and has supported some of the most complex Adobe Analytics implementations whilst at Adobe. Previously as a dedicated Business Analyst and Adobe Certified Expert. He also holds an MBA in IT Business Management, a B.E., Computer Science and is an Adobe Certified Expert.

  • Patricia Pahl

    Business Manager

    At Accordant Pat brings her seven years’ business management experience to bear, driving all internal finance and HR processes, in addition to a range of cross-functional process improvement programs.

    With a Bachelor’s degree in Psychology and Spanish from UNSW, underpinned by studies in both Australia and Poland, Pat enjoys the benefit of an international perspective. With extensive experience in event management services, Pat is our resident logistics and process leader ensuring that we do what we said we will do, on time and as it should be done.

  • Angas Hill

    Optimisation Executive

    Coming from an innovative video technology company, Angas has lead projects within the industry to develop targeted, personalized dynamic video content and related video technology.

    Leveraging the technology, Angas implemented personalization strategies to drive sales and assist key marketing objectives for a range of clientele working mostly with prospecting and sales conversion campaigns. Angas utilizes his Bachelor of Management (Marketing) from the University of South Australia to drive success as an Optimisation Analyst at Accordant.

  • Bappy Golder

    Campaign UX Developer

    A multi disciplinary technology professional with strong focus on user experience design, technical development, entrepreneurship and innovation.

    As a Senor UX Specialist at Accordant, Bappy works to develop front-end interfaces and craft beautiful and intelligent customer experiences, refining A/B, targeting and personalisation concepts.

  • Grace Fong

    Solution Specialist

    Grace has held a variety of digital marketing roles from Optimization Supervisor to Marketing Communications Specialist at Microsoft.

    Hailing from Canada, Grace has amassed many years of experience working across mature markets and clientele. She also holds a Bachelor of Arts with a Psychology Major (Hons.). Grace works as a Solution Specialist across Accordant's range of data optimisation platforms and clientelle.

  • Luke Evangelidis

    Optimisation Analyst

    Coming from News Corp as a Marketing Manager Luke and a Technology Specialist form Office Works Luke has years of experience within the digital industry.

    Luke also attended the University of Technology Sydney with a Masters of Information Technology and Bachelor’s Degree Field Of Study Arts in Communication (Information and Media) where he studied User interface and experience design, research methods and outcomes, social informatics and trends, Web design principles and communications implication and regulation. Luke now turns his experience and studies into actionable insights.

  • Greg Wendel

    Optimisation Analyst

    With a background as the Marketing coordinator at NONI B and an Account Manager at TMTE Greg is an experienced digital professional.

    After completing a degree in Bachelor of Science (B.S.) at the University of Central Florida Greg relocated to Australia and worked on the marketing team at NONI B one of Australia's premier retailers, running seasonal marketing campaigns, direct mail and managed the CRM systems. Greg's marketing background allows him to deliver great web experiences for his clients at Accordant. ant.

  • Jordan Binskin

    Optimisation Analyst

    Coming from THE ICONIC where Jordan provided Digital Analytics insights and performance measurement for one of Australia's premier online retailers.

    Holding a Bachelor of Business and Bachelor of Science in Information Technology, Majoring in Marketing and Information Systems from University of Technology Sydney. With a strong demonstrated experience in digital analytics, drawing insights from reporting and developing opportunities for optimisation and Jordan is a talented Optimisation Analyst supporting a range of clientele at Accordant.

  • Eden Tollis

    Optimisation Analyst

    Before joining Accordant Eden worked at the University of Sydney and Apple.

    With a Bachelor of Arts in Digital Cultures and Socio-Legal Studies, Eden has a recognised expertise in new media trends and technical dynamics. His expertise in higher education and philanthropy, developed while at the University of Sydney, is further complemented by problem solving skills and management to improve workflows and solve iOS issues while working with Apple. At Accordant he leverages his experience to bend data to his will all while wearing the best socks in the office.

 

Optimisation & Personalisation

Increase conversion and engagement across mobile and desktop

25.13%* average conversion increase across on site desktop, mobile and tablet. Truly personalised experiences for your customers and prospects alike.

*average is calculated using primary conversion metric across all Accordant clients, for the lifetime of an engagment

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Data Management & Segmentation

Single customer view & cross-channel, cross-device experiences

10x average return on your investment by delivering one-to-one personalisation, data management and cross channel customer profiling. Connect online and offline data sources and target a single customer view.

Partnership

Accordant partners with leading technology providers Adobe and Google.

Accordant provides specialist support across Adobe, Google, Ensighten, Tealium

As Adobe's award winning optimisation partner, Accordant provides fully managed services across the Adobe Marketing Cloud solutions.

Accordant also partners with Google, providing professional services across AdWords platforms optimising Paid Media performance and exposure across search, display and social.

Accordant hold certifications across Google AdWords, Adobe Target, Adobe Audience Manager, Adobe Analytics and are one of two Agencies worldwide to achieve Adobe Media Optimization Specialisation.

Partnerships & Accreditation

Adobe & Google Certified Partners

Adobe Marketing Cloud certified specialists and one of two Agencies worldwide to achieve Adobe Media Optimization Specialisation.

Google AdWords certified partner optimising media performance across Google's extensive ad networks.